The Baby Boomer Show with Bruce Kennewell

The Baby Boomer Show with Bruce Kennewell

The core of Bruce’s music is 60s Pop (it goes down to the 50s and up to the 80s, but the crux is the period 1959 – 1969). His program reflects what Baby Boomers were raised on, so it is essentially a wallow in the deep end of the nostalgia pool.

We were very fortunate to have been born in what became known as the “Baby-Boom” period, the era usually considered to be between 1943 and 1960, coined by author Landon Jones in his book Great Expectations: America and the Baby Boom Generation. This is an era in which music (amongst other things like fashions and social mores) changed dramatically, in both who was creating it and who was listening to it.
And it was sparked by the invention and mass production of a tiny electronic device – the transistor.

Until radios became portable – and that was only possible with the introduction of transistors, printed circuit boards and small batteries – music was heard on large mantle or console radios or played on gramophones/radiograms – furniture pieces – utilising large 78 rpm bakelite records. So it was the adults who were not only the producers of popular music (large bands and orchestras with vocalists) but also the buyers of the records and the devices on which they were played.

The transistor changed all that because music became portable (and cheaper) at the same time as younger performers started doing their thing. They go hand-in-hand. With music now being targeted at the younger generation, who could now listen to it on their transistor radios and play the new smaller and lighter 45rpm records on their portable record players, the Baby-Boomers determined the future of the music industry. Once a young man by the name of Bill Haley came up with “Shake, Rattle & Roll” (1954) and then “Rock Around The Clock” (1955), popular music and radio became a whole new ball game and our parents coined the term “generation gap”!

We Baby-Boomers can feel very proud of our status. We have had a profound effect on music and what started over 50 years ago is the basis for popular music today. Wonderful songs and arrangements were composed and written back in those fabulous 1960s and they continue to provide pleasure to our generation. Bruce likes to think that when he is in a nursing home, instead of singing “Row, Row, Row Your Boat”, he’ll be having sing-songs which include “It’s Been A Hard Day’s Night”!



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